La clef verte Maroc

Objectives and Benefits

Four types of benefits are assigned to the Green Key :

• Educational: Awarness raising managers, staff involvement and training, information and involvement of customers and suppliers

• Environmental: Efficient use of natural resources

• Economic: Reducing operating expenses of the establishment

• Social: Improved working conditions for staff

Benefits of membership:

• Tool differentiation national and international

• Tool for Marketing and Communications on the involvement of the institution in the development of responsible tourism

• reliable indicator of development of a progressive approach to environmental management.