Benefits for establishments:

• Economic: reduce operating costs

• Environmental: contribute to the preservation of resources and the environment

• Commercial: affiliated with the largest international label of its kind

• Marketing: position your organization for environmentally aware clients in relation to your competitors

• Educational: contribute to raising environmental awareness and actions among customers and partners

• Social: participate in the enhancement of local culture and the involvement of local people.

Nike

Benefits for tourists:

 Choosing and staying at a Green Key establishment is to :

• Reduce the carbon footprint of their stay.
• Encourage and promote green practices in labeled establishments.
• Contribute in the development of responsible tourism.
• Share practices with other tourists.

Benefits for local communities :

- Guarantee of tourist facilities’ commitment towards the preservation of natural resources

- Enhancement of natural and cultural riches

- Awareness of environmental issues

- Regional positioning and commitment to sustainable development